Monday 5 November 2012

University fair


Using information from the University fair, discuss how Universities create identity for themselves.

The point of a university fair is recruitment. Universities are looking to enroll people to their campus, their classes, take students money into their treasuries. Each university has a different way of presenting itself in order to appeal to the students they’re looking for.

Agnes Scott College, for example, presents itself as a small, exclusively female liberal arts college. It is situated near Atlanta, Georgia in a picturesque,  On its website, its slogan reads “The world, for women”. They have a very specific type of student in mind when they go to recruitment fairs: girls looking for small, picturesque colleges with a low student-teacher ratio. This is what they advertise.

Another college that caught my interest was St Olaf College in Minnesota. St Olaf is another liberal arts college that advertises itself as a small, liberal arts college. Among the first words we read when we get to their website “One of the nation’s leading four-year residential colleges, St. Olaf offers an academically rigorous education with a vibrant faith tradition.” This one sentence tells a great deal about the college: it presents itself as a high quality, religious, and, as we read on, liberal arts college. It has a clear message that it’s broadcasting to prospective students.

1 comment:

  1. i like this post alot and i think it is the best i have read so far about universitites creating an identity for themself. But there is always room for improvement, so i would just like to add that to make your blog have a more lasting impression you can expand on your ideas a little morte or give a few more examples, you could also talk about how universities created and identity for themselves at the fair itself. Other than that this is a great and easily understandable blog, you get right to the pint and do so interestingly. :)

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